A coaching business that supports people to discover their authentic self.
THE CHALLENGE
Katja, the face behind Leonova Coaching, was ready to grow her own brand and take her coaching business to the next level. Together, we went on the journey of exploring what she is all about and translated this into strategic communication. During the weekly coaching sessions, we further revealed her brand DNA, co-created content, and captured the findings in her digital workbook. We analysed Katja’s brand environment and drew valuable conclusions that helped her position her brand and grow her business. After the coaching programme, we created a visual identity with and for Katja that would help her bring her true identity to life.